A well-endowed email list is an internet marketer’s pass to regular and sustained profits. Your email list also referred to as an opt-in list or a lead list is a collection of the email addresses of people who have expressed an interest in your business products or services. In short, it’s a list of pre-qualified leads. Therefore, it pays to create an ongoing strategy to build and grow your email list. Here’s how:
Step One: Make it public and prominent. The best way to garner attention for your email list opt-in form is to place it on your website home page and to make sure it’s in a location that captures attention. Many times this is the upper right hand corner of your home page however, it’s important to test and track the location. Consider trying a few locations on your webpage to see which receives the highest opt-in rate.
Step Two: Make sure your opt-in offers value. A simple, sign up for my email list isn’t likely to gain much attention, however a sign up and receive this free 100 page ebook on how to___________ offers value in exchange for an email address and the agreement to receive regular communications from you and your company.
Your offer doesn’t have to be an ebook it could be free consulting, software, an online course or a regular newsletter. Like testing and tracking the location of your opt-in form, you may also want to test your offer. Perhaps your audience responds better to an ebook than to a newsletter or vice versa. Test and track for optimal conversions.
Step Three: Consider advertising. PPC, pay-per-click, campaigns like Google AdWords are a great way to gauge interest in your business and to drive traffic to your opt-in form. The process is fairly straightforward. Begin by creating your opt-in form or webpage, sign up for your PPC campaign through your chosen provider, and carefully test and track the results. PPC campaigns can become very expensive so it’s important to only bid on niche terms your audience will use to find information on your topic.
For example, if your website is based on weight loss the search term “weight loss” has a lot of competition and will cost more than “women’s weight loss” or “high school reunion weight loss”. Track the results daily. If you find you’re receiving a 50% conversion on “Women’s weight loss” and a 3% conversion on “high school reunion weight loss” then you may want to drop that search term and stick with the one that’s showing the best results.
Step Four: Consider partnering with other relevant businesses. Joint venture partnerships take many shapes and forms. One way in which a partnership can be productive for both sides is to promote each other’s email lists. For example, you could promote their opt-in offer on your website or newsletter and vice versa. The trick is to find a partner who is in a complimentary business. For example, if you promote weight loss information and books, you might partner with a business that promotes makeover advice or fitness guidance.
Step Five: Follow through. One of the best ways to build an opt-in list is to generate positive word of mouth. Uphold not only the privacy statement you have on your website and maintain the communication you promised. For example, if people sign up for a weekly newsletter then it’s important to deliver a weekly newsletter. If you promise a high quality step-by-step book on how to buy a home for half its market value then deliver that book.
Building an email list takes a bit of planning and careful testing and tracking. Once you find the right formula for success stick with it. Your email list is your ticket to regular communication with a group of people who have expressed interest in your business. Use it to build a community of followers and promote your products or services.
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