The author of “The Copywriter’s Handbook”, Robert W Bly, has been a professional writer for almost 30 years and has worked as a copywriter to many well-known companies. He has also written over 60 books. He has compiled his extensive knowledge of marketing and copywriting together in The Copywriter’s Handbook.
The Copywriter’s Handbook is a very detailed resource book written by a master of his trade. It covers the techniques used in marketing copywriting and is geared for the beginner but also the experienced copywriter. It is a book that guides you step-by-step to writing copy that sells and increases your customer base.
The book starts with an introduction to copywriting and then continues on to topics like:
* Writing to Get Attention: The Headline
* Writing to Sell
* Writing to Communicate
* Getting Ready to Write
* Writing Print Advertisement
* Writing Direct Mail
* Writing Brochures
* Writing Commercials
* And much more
The author also covers in great detail the setting up of a freelance copywriting business, how to get hired by an ad agency, how to work with copywriters as well as graphic design for copywriters. The appendices feature a glossary, relevant websites, organizations, books and periodicals.
If you want to be noticed by future customers and increase your market potential, this book will teach you how to achieve higher earnings through writing copy that sells. The Copywriter’s Handbook is a must-read book for all copywriters, whether you are start starting out or whether you are already in the business. It covers all the essential tools of the trade.
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