You want to drive traffic to your website. You want to keep people at your website. You want to encourage people to return to your website. You want them to purchase your product.
Web 2.0 concepts will help you accomplish all of your goals. Web 2.0 is all about involving your visitors to interact with you and your website. With any website, the more you can make it interactive and user friendly the better it will be. You can add this type of interactivity to your own website in a number of ways:
1. Blogs. Blogs enable visitors to get to know you and your other website visitors immediately. They can read your posts, read the comments left by others and comment themselves. Additionally, blogs increase your search engine rankings and drive traffic when you make use of tags. Take your blog a step further and invite guests to post. This will keep the conversation lively and engaging.
2. Reviews. You’re the expert, right? People visit your website to learn what you offer and what you have to say on your niche topic. Why not add reviews to your site too. Take it a step further and ask guests to review relevant products, services and websites. This enables your readers to influence the content of your website and it means that they’ll come back again and again to read their own posts but to read reviews that other’s have posted.
3. Forum or chat room. This tool is the epitome of Web 2.0 and user directed content. Best of all, forums are fairly easy to add to your site and you can outsource a moderator which means it adds immense value to your site and you don’t really have to spend much of your own time. However, you can certainly facilitate it and become an active member in your own forum. It’s fun to do and a great way to really connect with your customers.
4. Photos. Maybe it’s just me, but I always wonder what an author or website owner looks like. I guess it is part of connecting online. Whatever the reason, including relevant photos on your website is a great way to involve your visitors. You may already do this in your newsletter. Carry it over onto your website or blog.
5. Video and audio. Interactive mediums like a video or audio that your visitors can play is another great tool. You can use them simply to say hello, you can use them to make a sales pitch or you can use them to inform. Think video tutorial or audio blog.
You might want to take a look at Need4Video which features more than 20 programs to process DVD, video and audio. Most popular are Video Converter, YouTube Converter, Audio Converter, DVD Burner, Video to MP3 Converter, DVD Ripper, etc. They do have a free trial period which you might want to take advantage of!
6. Quizzes, surveys and even newsletter subscription forms. Getting your members involved is often as easy as asking their opinion. You can of course add surveys and quizzes to your newsletters and email campaigns but why not simply add them to your website? A weekly or monthly quiz where you post the answer the following month is a fun way to involve your visitors and to encourage them to come back and learn the answer.
Web 2.0 isn’t anything new or technologically tricky. Web 2.0 is simply involving your visitors in the content of your website. It is engaging them in dialogue, asking their opinion, inviting them to contribute. Web 2.0 is building a community around your website and it is good business.
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