In recent weeks I have been talking about how to ensure that people know about your site(s) in various different ways. So let’s assume that you have all these visitors now arriving at your site! How are you going to encorage them to come back? How are you going to connect with them in the future to see whether they might be interested in your services of products?
Well the answer to that one is easy! You need to build a subscriber or opt in list.
It has been said that your opt in list is worth its weight in gold. In fact Bath and Body works estimates their list of ten million names to be worth $18 per name. That’s 180 million dollars – certainly worth its weight in gold.
Here’s how to build your subscriber list:
Coupons and discounts. Often times a person will go into business, develop a clientele or customer base and not really have a list. Later they may begin to build a list however the early customers are left off of it. Bath and Body Works built their list by offering in-store customers a coupon for a free lip gloss. The coupon had to be emailed to the customer which of course required them to provide an email address and subscribe to receive information from Bath and Body Works.
An internet based business can use this concept of giving away a coupon or a discount in much the same manner. Current clients, those not on your list, can receive a separate offer via mail and a form can be posted on your website to attract new customers.
Free Content. Reports, newsletters, e-courses, downloads, and seminars are often offered as an incentive to build a subscriber list. The key to this strategy is to promote the free content in your marketing and advertising strategies rather than promoting your business. It’s a much different strategy however a compelling headline and the promise of free information is a much stronger draw than a pitch for your services.
When offering free content, consider taking these three steps:
Create the content.
Create the signup form on your website.
Create a marketing strategy to draw subscribers in.
A marketing strategy can include a direct mail campaign where you rent a list and contact those targeted prospects. It can include a very specific AdWords campaign, banner advertising and joint venture list exchanges.
Consider using the same report to get current customers to subscribe. Send them a letter via email or mail offering the report. A month later, send a similar letter with some variations to those who didn’t subscribe, and then a month later send another letter still different from the first two to the remaining folks who haven’t subscribed. This strategy is subtle enough to get the majority of your customers to subscribe without seeming too aggressive, which could turn off some current customers.
Subscriber lists are a valuable way of connecting with prospects. The email address gives you the ability to communicate beneficial information, valuable products and services, special promotions and any interesting news. It’s a great way to build a relationship with your customers and prospects and yes, it is worth its weight in gold.
Now in order to get people to join your subscriber list you need to ensure that they are aware that there is one and that’s where something new might help you. I have seen a substantial increase in a number of niches since I started to use it. Take a look at it here:
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
If you would like to make a comment, please fill out the form below.
Nice writing style. I look forward to reading more in the future.