Copywriting Step Four – Keep Them Coming Back

By Paul Duxbury | Dec 14, 2008

So you’ve got your reader’s attention and they are excited. You’ve even gotten a response from them in the form of either a sale or a lead. Now what?
You want your readers to come back. If they didn’t make a purchase you want them to when the time is right. If [...]

Copywriting Step Three – Give Them a Reason To Respond

By Paul Duxbury | Dec 7, 2008

The purpose of writing a sales page is to sell something. In order to do so we must get a response from the reader. That response could be an order or a signup to a mailing list. In order to get a response we must give the reader a reason to respond.
The [...]

Are You A Niche Blogger?

By Paul Duxbury | Dec 7, 2008

If you are like me then you have probably got quite a few blogs on a variety of topics? Again if you are like me you will probably find that with all the other things you have to do somehow posting to all your blogs is one of those jobs that you find difficult [...]

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